Google’s TextFX gives text effects

Rob Hoeijmakers
3 min readSep 15, 2023


Are you ready to take your creativity to the next level? Google’s TextFX might just be the tool you’ve been waiting for.

As a web strategist and content realization enthusiast, I recently delved into the world of TextFX, and the possibilities it offers are nothing short of fascinating.

Whether you’re a poet, copywriter, songwriter, or simply someone who values creativity by association, TextFX has something to offer you.

A Playground for Creative Minds

At first glance, TextFX may seem abstract, but with a little experimentation, you’ll quickly grasp its potential. The tool consists of ten creative modules, each designed to expand your writing process by generating innovative possibilities with text and language.

Let’s take a closer look at some of TextFX’s key features:

  1. Simile: Create vivid comparisons to enhance your descriptions.
  2. Explode: Break words into similar-sounding phrases for a playful twist.
  3. Unexpect: Add unexpected and imaginative elements to your scenes.
  4. Chain: Connect semantically related items to build powerful narratives.
  5. POV: Explore topics from multiple points of view for well-rounded content.
  6. Alliteration: Curate topic-specific words that start with a chosen letter for a unique touch.
  7. Acronym: Craft creative acronyms from words, adding depth to your text.
  8. Fuse: Find intriguing intersections between seemingly unrelated ideas.
  9. Scene: Generate rich sensory details to immerse your readers.
  10. Unfold: Seamlessly slot words into other phrases, creating a tapestry of language.
Alliteration with Google TextFX

User-Friendly Experience

One of the standout features of TextFX is its user-friendly interface. The layout is thoughtfully designed, making navigation a breeze. As you experiment with the various tools, you can generate ideas, pin the results you like, and even download them for future reference or further refinement.

But that’s not all. TextFX also includes video clips featuring Lupe Fiasco, the rapper who played a role in building the tool. These videos provide valuable insights and guide you through the creative process, making your journey with TextFX both educational and enjoyable.

Beyond Rap: Who Can Benefit?

While TextFX may have its origins in the world of rap, its applications extend far beyond. Wordsmiths of all kinds can find value in this innovative tool. Here are some roles and professions that can benefit from TextFX’s creative prowess:

  • Poets: Enhance your poetic expressions with imaginative comparisons and sensory details.
  • Copywriters: Craft compelling copy that stands out with unique word choices and acronyms.
  • Songwriters: Elevate your lyrics with unexpected twists and creative wordplay.
  • Business Thinkers: Foster group thinking and brainstorming sessions with fresh ideas and intersections.
  • Content Creators: Fuel your creativity to produce engaging and memorable content.

Dive in

In the ever-evolving landscape of content creation, creativity is the key to standing out. Google’s TextFX offers a unique and powerful way to infuse your work with fresh ideas and unconventional thinking. It’s a playground for wordsmiths, a tool to stimulate creativity, and a resource that can benefit professionals in various fields.

So, what are you waiting for? Dive into TextFX, experiment, and let your imagination run wild. You might just discover new dimensions of your creativity that you never knew existed. It’s definitely worth playing around with and checking out.

Get ready to take your writing to exciting new heights with TextFX!

Originally published at on September 15, 2023.



Rob Hoeijmakers

I’m a web strategist based in Amsterdam, specialising in Large Language Models (LLMs), content realisation, online content strategies, and marketing technology.